In order to have a successful limo service it is imperative that you have a strong foundation. The decisions that you make for your company today will set the structure and tone of your operations for years to come. If you are looking to open a new limousine business and want to get started on the right foot, listen to these seven steps to a successful limo service.
Live in Reality
This is not a glamorous business. It is taking people to the airport who are stressed, dealing with tourists who are in “party mode”, cleaning up after drunk people’s punk, and doing the same thing day in and day out. If you want to start a limo business because had fun in the back of one, come back to reality. This is a basic service business. It requires a serious attitude and a great deal of precision. It has it’s enjoyable moments, yes of course, we live in Vegas, but it is also about transporting your clients from point A to point B in a safe and timely manner. That has to be your number one priority.
Market Market Market
A classic mistake that a lot of operators will make is to buy tons of vehicles but not spend any money in marketing. How do you expect your potential customers to know what you own if you don’t market yourself? Marketing should always lead purchasing.
Successful limo services offer multiple services to their customers. In addition to traditional weddings and proms, one could use a limo for airport transportation, shopping, or a night on the town. A fleet should operate 7 days a week.
There isn’t an industry just pumping out limo drivers. If you want great employees, you will have to recruit them and then train them. You will want to find someone who is service-oriented as this is 90% of the job. Look for someone who has a confident demeanor, positive attitude, and a great smile wouldn’t hurt either.